1st Florida Mortgage Lending came about through the culmination of nearly twenty years of serving Floridians with honesty, integrity and competence. A “Boutique Style” business focusing mainly on our clientele’s experience as we work diligently to provide the best rates and products. Furthermore, we pledge to assist borrowers overcome any roadblocks that may arise while securing their loan. Our goal is 100% satisfaction from all our clients.
Daneza Socarras, Loan Originator/Manager
Co-Founder Daneza Socarras began her career in the real estate title industry in the 1990's, Daneza soon aspired to do more. In 2000 she went to work as a mortgage processor for Total Realty Solutions (TRS), a boutique style mortgage company. Very soon thereafter, obtaining her Title Insurance License, she was intrumental in opening TRS' title division. During this time, she also obtained her Mortgage Broker License. By 2005 she had obtain her Real Estate License as well and was managing all three divisions of TRS. After the 2008 financial meltdown, Daneza concentrated on the mortgage industry. After all, without mortgages title insurance and real estate agencies wouldn't have much to do. She opened and managed a branch for a national mortgage company for a few years. Finally, deciding to go on her own, she co-founded 1st Florida Mortgage Lending. What makes Daneza great at what she does is the combination of her over two decades of experience in all three of the essential areas of the transaction, as well as her one on one, boutique style, approach to customer service.
Francisco "Frank" J. Obregon, Loan Originator/President
With decades of experience in the three essential areas of real estate, Co-Founder Frank Obregon focuses on the company's direction. Among his responsibilities within 1stFML is to assure its motto never falters: "1ST IN SERVICE 1ST IN RATES". Having a keen ability to find and integrate the latest technologies and methods of operations, Frank works on lowering costs and improving efficiencies. Always with the goal of providing a superior clientele experience. A business owner and entrepreneur for over thirty-five years, Frank's personal credo: "Show your employees, vendors and clients the same level of respect you desire from them".
My Mortgage Ninja
First noticed and brought to light by a client... My Mortgage Ninja. Daneza's alter ego... Slithering around the darkness, making sure everything is going smoothly, crossing "T"s dotting "I"s. You won't see her, but you know she's always there... She's always keeping Frank on his toes, "No matter the technology nor the methods, you better make sure everyone is treated as an individual". She's is the reason Frank is always muttering OK... OK... Yes... OK... I know... Ay coño!
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