identifiable information' (PII) is being used online. PII, as used in US privacy law and information security,
is information that can be used on its own or with other information to identify, contact, or locate a single
understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information
in accordance with our website. Our Privacy Officer is Elizabeth Parada.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email
address, mailing address, phone number, social security number or other details to help you with your
When do we collect information?
We collect information from you when you place an order, subscribe to a newsletter, respond to a survey,
fill out a form at application or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our
newsletter, respond to a survey or marketing communication, surf the website, or use certain other site
features in the following ways:
- To personalize user's experience and to allow us to deliver the type of content and product offerings
- in which you are most interested.
- To allow us to better service you in responding to your customer service requests.
- To quickly process your transactions.
- To send periodic emails regarding your order or other products and services.
Behavioral Remarketing and Analytics Tools
We have implemented the following tools on our website, and as such their Privacy Policies and Disclosures can be found below:
1) Facebook Pixel
You can learn more about interest-based advertising from Facebook by visiting this page: www.facebook.com/privacy/policy
To opt-out from Facebook's interest-based ads follow these instructions from Facebook: www.facebook.com/privacy/guide/collection
Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companeis through the Digital Advertising Alliance in the USA www.aboutads.info/choices, the Digital Advertising Alliance of Canada www.youradchoices.ca, or the European Interactive Digital Advertising Alliance in Europe www.youronlinechoices.eu or opt-out using your mobile device settings.
2) Google Analytics
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in
place to provide a positive experience for users.
How do we protect visitor information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your
visit to our site as safe as possible. Your personal information is contained behind secured networks and is
only accessible by a limited number of persons who have special access rights to such systems, and are
required to keep the information confidential. In addition, all sensitive/credit information you supply is
encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or accesses their
information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless
we provide you with advance notice. This does not include website hosting partners and other parties who
assist us in operating our website, conducting our business, or servicing you, so long as those parties agree
to keep this information confidential. We may also release your information when we believe release is
appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or
However, non-personally identifiable visitor information may be provided to other parties for marketing,
advertising, or other uses.
Third Party Links
Occasionally, at our discretion, we may include or offer third party products or services on our website.
These third party sites have separate and independent privacy policies. We therefore have no responsibility
or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity
of our site and welcome any feedback about these sites.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children's Online
Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's
consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and
online services must do to protect children's privacy and safety online.
We do not specifically market to children under 13.
European Union Requirements
We do not intend to share your personal data outside the European Economic Area (EEA). We may be
subject to the provisions of the General Data Protection Regulations that protect your personal data. Where
we transfer your data to third parties outside of the EEA, we will ensure that certain safeguards are in place
to ensure a similar degree of security for your personal data. As such, we may transfer your personal data to
countries that the European Commission have approved as providing an adequate level of protection for
personal data by; or if we use US-based providers that are part of EU-US Privacy Shield, we may transfer
data to them, as they have equivalent safeguards in place; or where we use certain service providers who are established outside of the EEA, we may use specific contracts or codes of conduct or certification
mechanisms approved by the European Commission which give personal data the same protection it has in
If none of the above safeguards are available we will request your explicit consent to the specific transfer
via email. You will have the right to withdraw this consent at any time.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the
concepts they include have played a significant role in the development of data protection laws around the
globe. Understanding the Fair Information Practice Principles and how they should be implemented is
critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action,
should a data breach occur:
We will notify the users via email as soon as reasonable after discovery of the data breach.
We also agree to the individual redress principle, which requires that individuals have a right to pursue
legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle
requires not only that individuals have enforceable rights against data users, but also that individuals have
recourse to courts or a government agency to investigate and/or prosecute non-compliance by data
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for
commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells
out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions.
- Process orders and to send information and updates pertaining to orders
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred
To be accordance with CANSPAM we agree to the following:
- NOT use false, or misleading subjects or email addresses
- Identify the message as an advertisement in some reasonable way
- Include the physical address of our business or site headquarters
- Monitor third party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly
- Allow users to unsubscribe by using the link at the bottom of each email
If at any time you would like to unsubscribe from receiving future emails, you can:
- Email us and we will promptly remove you from ALL correspondence.
Direct Line: (305) 779-8420
CUSTOMER COMPLAINT POLICY
It is the policy of our company to respond to customer complaints, disputes and issues immediately, to
take each complaint seriously, to investigate each complaint however small it is – immediately and to
take remedial actions swiftly.
As soon as a complaint is received, it is documented and is logged into a special log. The
complaint is sent directly to the Customer Complaint Officer or designate, in order to take
action. Our Customer Complaint Officer is Silvia Garcia.
All complaints and records of complaints are kept in a special complaints binder along with all the
Customer Complaint Officer's Quality Control Files and other written policies so employees can easily
access them and use them to provide better customer service. Reports on complaints are reviewed
during the Customer Complaint Officer's meetings with our Board. We are focused on providing
financial products and services to all customers in compliance with all Federal and State regulatory
policies including but not limited to consumer protection, fair lending and civil rights laws.
In the event a complaint needs to be filed with us the complaining entity or person may:
- Contact our Customer Complaint Officer at the number below.
- Notify our Customer Complaint Officer in writing via email.
- Write a traditional letter to us at the address below.
The complaint should be encouraged to be submitted in writing, and should include the following
- The name, address, and telephone number of the complainant.
- A description of the act or practice that is thought to be unfair or deceptive, or in violating of existing law or regulation, including all relevant facts.
Response to a complaint sent directly to us will typically be provided before the end of thirty (30) day
period from the date that we received the complaint.
In the event a complaint is not resolved to your satisfaction you may contact the Consumer Financial
Protection Bureau at http://www.consumerfinance.gov/complaint/
Office: (305) 779-8420
Address for traditional letters:
1st Florida Mortgage Lending
10689 N. Kendall Dr, Ste 319
Miami, Florida 33176
These materials are not from HUD, FHA, the USDA, or the VA. These materials were not approved
by any government agency. They are independent of any government agency. We are not in any
way affiliated with any organization listed or referenced within this website, including
HUD/FHA/USDA/VA. The inclusion of various education, information, web links, or materials are not
an endorsement of the Sender or any of its employees or business partners.
For information directly from HUD/FHA, visit https://www.hud.gov/guidance
For information directly from the VA, visit http://www.benefits.va.gov/HOMELOANS/
For information directly from the USDA, visit